Online Brand Manager - L'Oréal Job Description GENERAL DESCRIPTION

To control the online journey of consumers and shoppers across both our DTC and e-retailer websites. to drive the recruitment and conversion of the brand online and plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty. To adapt/enrich the brand strategy to the e-Com reality.

DUTIES AND RESPONSIBILITIES

  • Adapt and enrich the brand strategy for the E-Com execution
  • Responsible for the brand media campaigns & budget
  • Ensure the development of an excellent user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance
  • Work on e-retail activation plan per launch in line with marketing calendar
  • Build content strategy for DTC & e-retailers engagement
  • Own e-retail merchandising execution
  • Own online sampling activity
  • Own and run crucial CRM initiatives to generate and activate target online consumer profiles & grow brand database
  • Own the Search (SEM-SEO) strategy and implementation in alignment with Digital Director
  • Impulse and orchestrate Rating & Reviews on owned websites and E-Commerce platforms, as well as e-retailer platforms
  • Consolidate and analyse ecommerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight (with E-KAM)
  • Be the voice of the brands on E-Com / CRM topics
  • Manage the relationship with Digital/ media agencies

    KNOWLEDGE AND EXPERIENCE

  • Brand DNA
  • E-commerce landscape and optimisation strategy
  • Digital technology expertise and trend knowledge
  • Media planning & KPI’s
  • CRM strategy and execution

    SKILLS AND ABILITIES

  • E-commerce performance
  • Revenue & profitability
  • Traffic, conversion rate & time spent
  • Website & search performance
  • Country adoption of online content
  • CRM performance & budget
  • Registered customers growth
  • Interaction, conversion and retention rates
  • Media campaign & budget PERSONAL COMPENTENCIES

  • Class online customer experience
  • E-commerce activation plan and brand content
  • Website service strategy, assets & guidelines
  • Brand CRM strategy, assets and guidelines
  • Reporting on e-commerce and digital campaign performance