Online Brand Manager - L'Oréal

Job Description GENERAL DESCRIPTION

To control the online journey of consumers and shoppers across both our DTC and e-retailer websites. to drive the recruitment and conversion of the brand online and plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty. To adapt/enrich the brand strategy to the e-Com reality.

DUTIES AND RESPONSIBILITIES

Adapt and enrich the brand strategy for the E-Com execution

Responsible for the brand media campaigns & budget

Ensure the development of an excellent user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance

Work on e-retail activation plan per launch in line with marketing calendar

Build content strategy for DTC & e-retailers engagement

Own e-retail merchandising execution

Own online sampling activity

Own and run crucial CRM initiatives to generate and activate target online consumer profiles & grow brand database

Own the Search (SEM-SEO) strategy and implementation in alignment with Digital Director

Impulse and orchestrate Rating & Reviews on owned websites and E-Commerce platforms, as well as e-retailer platforms

Consolidate and analyse ecommerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight (with E-KAM)

Be the voice of the brands on E-Com / CRM topics

Manage the relationship with Digital/ media agencies

KNOWLEDGE AND EXPERIENCE

Brand DNA

E-commerce landscape and optimisation strategy

Digital technology expertise and trend knowledge

Media planning & KPI’s

CRM strategy and execution

SKILLS AND ABILITIES

E-commerce performance

Revenue & profitability

Traffic, conversion rate & time spent

Website & search performance

Country adoption of online content

CRM performance & budget

Registered customers growth

Interaction, conversion and retention rates

Media campaign & budget PERSONAL COMPENTENCIES

Class online customer experience

E-commerce activation plan and brand content

Website service strategy, assets & guidelines

Brand CRM strategy, assets and guidelines

Reporting on e-commerce and digital campaign performance